Watching Digital Mega-Trends: Social Mobile Content Video and Data Drive Brand Marketing Guest Jessica Williams of Visa at July 27 2015 at 08:00AM
Description: 2015 is turning out to be a watershed year for the marketing and media industries as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media and entertainment, and E-commerce; brands are publishing more original content than ever; digital video continues to challenge television; big ‘Big Data’ is evolving into ‘Small Data’ and ‘Purposeful Data,’ as brand marketers get their arms around how to use data to fuel their advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business.
Starts: July 27, 2015 at 08:00AM
Ends: July 27, 2015 at 08:30AM